How we work together
Discovery
We start by understanding your space, your audience, and your goals. Site visits, stakeholder interviews, and competitive analysis give us the context we need to design signs that actually work.
- Site analysis✓
- Stakeholder interviews✓
- Project brief✓
Strategy
Before we touch design software, we map out the wayfinding logic. Where do people enter? What decisions do they need to make? What’s the hierarchy of information? This strategic foundation prevents costly revisions later.
- Wayfinding strategy✓
- Sign location plan✓
- Message schedule✓
Design
Now we design—with fabrication in mind from the start. You’ll see concepts that aren’t just beautiful, but buildable within your budget. We iterate based on your feedback until we get it right.
- Design concepts✓
- Material specifications✓
- Budget estimates✓
Documentation
Detailed fabrication drawings, material specifications, and installation guidelines. Everything your sign company needs to build exactly what we designed—no guesswork, no surprises.
- Fabrication drawings✓
- Specifications✓
- Installation guide✓
What you can expect
Straight talk
No jargon, no runaround. If something won’t work, I’ll tell you why and what will work instead.
Budget respect
I design for your budget, not against it. Fabrication-aware design means fewer surprises and better value.
One point of contact
You work directly with me—the person designing your project. No account managers, no handoffs.
Good signage starts with a conversation.
Every project is different. Let’s talk about yours.