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Signage design
services

Tradecraft Creative designs and documents signage and wayfinding for sign companies, architects, facilities teams, and brands, from the channel letters on the building to the tactile sign at the door. We make the drawings, the kind that clear permit review and that a fabricator can build from.

Design intent to
documentation

Signage design is the part of a sign project that happens before anything gets cut or poured. We take a brand, a building, and a code book and turn them into drawings: concepts, elevations, sign type families, message schedules, location plans, and permit-ready submittal sets. That is the whole job, and it is all we do.

We don't fabricate and we don't install, so the shop that builds the signs and the city that reviews them work from the same set. Thirty years on the fabrication side taught us where signs go wrong, and we draw that out of the set before it leaves our hands.

A designer's desk with a monitor showing signage elevations — a check-in monument, a dimensional sign, a gate pylon, and an information wayfinding sign — beside rolled plans, blueprint sheets, a binder, and a plant

Signs, wayfinding, environmental graphics, and the documentation that gets them permitted and built. Four disciplines, one coordinated set of drawings.

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The questions clients actually ask

Didn't find your question? Ask us directly — straight answers, no runaround.

What does a signage design studio actually do?
We design signs and wayfinding systems and produce the drawings used to build and permit them. We work like the architect of the sign program: we make the plans, and fabricators and installers carry them out.
Do you design exterior building signs like channel letters and pylons?
Yes, and it's the largest share of what we draw. Channel letters, pylons, wall and fascia signs, monuments, and post-and-panel all live under exterior signage design.
Do you fabricate or install signs?
No, and that is deliberate. We stay independent of any one shop's equipment and pricing, so the drawings spec what the project needs and any qualified fabricator can bid the same set.
How do you price signage design work?
By scope. A single storefront sign drawn and documented runs a few thousand dollars, and a multi-building wayfinding program with full documentation runs higher. We quote a flat fee against a defined scope after one conversation, so you know the number before we start.

Good signage starts
with a conversation.

Every project is different. Let’s talk about yours.